||National Association of Adult Survivors of Child Abuse
National Association of Adult Survivors of Child Abuse
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Working Together to Stop Abuse
||The Stop Abuse Campaign
by Andrew Willis
Stop Abuse Campaign
co-founder and CEO
Welcome to the Stop Abuse Campaign. We’re all affected by abuse and that’s why we all
need to be a part of the movement to stop it.
| A quarter of children are victims of sexual abuse
1 in 6 women victims of rape or attempted rape
1 in 3 women victims of intimate partner
Abuse costs the US taxpayer $500 Billion every year
The Stop Abuse Campaign is a 501(c)3 business
missioned to stop abuse and alleviate the suffering of
We are a grassroots, membership based, campaign
formed in collaboration with other organisations and
causes who share a similar mission. We know that it’s
going to take all of us working together to stop abuse
and that’s why we provide half of our unallocated
revenues in grants to support them.
The Campaign differs from most other abuse causes in
three ways. We believe in the power of consumer
brands to effect change, we cover all abuse recognising
that the cycle of violence connects all forms of abuse,
and we are inclusive. We know that stopping abuse will take all of us working together.
Many of us at the Campaign are survivors of abuse but we all share the same passion.
Abuse needs to stop and survivors of abuse need access to more effective treatment.
It is going to take all of us working together to stop abuse and that is why we have
partnered with the National Partnership to End Interpersonal Violence across the lifespan
with whom we will publish our plan to eliminate abuse in America within 25 years.
We’re the first generation with the knowledge and ability to stop abuse, join the
movement, let’s not make this another problem we pass to our children.
|The FBI’s crime reports estimate that half the population are survivors of some form of illegal
Based on the FBI’s crime reports we estimate that half the population are survivors of some form of illegal abuse.
That’s an incredible statistic considering how little is being done to stop abuse but unfortunately it becomes more believable when you consider some of these harrowing facts:
| 1 in every 3 women, many men too, are victims of intimate partner violence.
1 in every 6 women will be victims of rape or attempted rape.
A quarter of children are sexually abused before they are 18 years old.
You don’t have to add much bullying, elder abuse, physical child abuse or neglect to
understand how half the population is living with having been abused.
That’s shocking enough but scale is only half the problem.
Not only does abuse feed abuse through the cycle of violence but abuse also fuels many
of society’s problems costing taxpayers $500 billion a year. That’s the equivalent of 3
Hurricane Katrina’s every year or funding 5 Iraq wars each and every year! Societal
problems like substance abuse, prostitution and incarceration have abuse at their roots.
Eighty percent of substance abusers, ninety five percent of prostitutes and eighty five
percent of our prison population were abused as children. We don’t need the failed war
on drugs we need a campaign to end the abuse that drives people to rely on drugs.
Abuse happens on such a massive scale that society has come to accept it and has
chosen to invest in controlling its symptoms.
Big problems need big solutions. We cannot stop abuse for America, America has to
decide to stop abuse - and that will take a popular movement. We see our job as
enabling the movement.
Our approach to building this movement mirrors that of a presidential campaign:
| Invest minimally whilst testing support for our platform and building partnerships.
A primary phase where we coalesce the willing - building wider support and
A general election phase where we convince the country to stop abuse and provide
them with the tools to do it.
We have substantially completed the first phase and have formed a strategic partnership
with NPEIV - the National Partnership to End Interpersonal Violence across the lifespan
(http://www.uncg.edu/psy/npeiv/). NPEIV is an overarching network of state, regional,
and national multidisciplinary, multicultural organisations, agencies, and coalitions. The
Institute on Violence, Abuse and Trauma at Alliant International University acts as the
fiscal agent for NPEIV. Alliant International University is a registered 501(c)3. NPEIV will
be represented on the Stop Abuse Campaign board.
Victor Vieth of the National Child Protection Training Centre is also a member of the
board. Victor published a paper outlining his approach to ending child abuse, an
approach that takes 120 years, another 3 generations of suffering. By joining our board
and working together Victor believes we can reduce the time to stop abuse to 1
The Stop Abuse Campaign is open and inclusive. We are a membership organisation
and our members vote to ratify our board every year. Our board appoints our CEO who
leads a small professional team of staff members who manage the campaign.
Our board, substantially recruited, will consist of leaders in marketing, communications,
psychology, membership services, insurance, education, healthcare, industry, other
abuse causes and survivors as well as leaders of different religious communities. After all
it will take all of us working together to stop abuse.
Our board is responsible for the strategic direction and governance of the campaign. In a
word our board are responsible for our success and a great part of that success will be
the successful governance and investment of large sums of public money to stop abuse.
We have no give get targets, our board are recruited for their skills not their money
(although we have yet to turn down a donation!).
The board is one of our two top priorities. It will provide both the strategic backbone and
political clout to stop abuse.
Our other priority is the successful execution of our primary and general election phases.
Our primary phase has one objective; recruit more than 10,000 members to the Stop
Abuse Campaign before March 21st, 2012 enabling the successful launch of our viral
campaign, My Sunflower Promise. The more points a virus spreads from the quicker it
goes viral, our 10,000 members will ensure our movement crosses that chasm quickly.
The revenue from $12 membership fees is also an important part of our initial funding.
Stop Abuse Campaign co-founder, board member and survivor, Ron Wicke will lead a
member get member scheme to recruit our first 10,000 members by April 1st, 2012.
||My Sunflower Promise
My Sunflower Promise has three objectives (10-20-40):
|1. Ensure America is aware of the problem
(10 million pledges)
2. Recruit America to take our education modules starting with ‘Safe Homes’
(1.5 million members) raising $20 million for the movement.
3. Coalesce the movement.
(Effective working partnerships with 40 NPEIV member organisations)
The Sunflower Promise is a pledge that “As an AbuseStopper I put stopping abuse first by
working with others in my community to create safe environments free from violence and
A secondary objective is build an infrastructure of AbuseStoppers throughout America
committed to the eradication of abuse in America within the next generation.
AbuseStoppers will receive their choice of daily or weekly education on how to create
safe environments for themselves and those they trust. We’ll also call on our
AbuseStoppers for their support of our public policy initiatives.
AbuseStoppers will be organised into state chapters as most public policy initiatives will
happen at the state level.
501(c)3 organisations with supporting missions can benefit directly from participation in
the Sunflower Campaign by registering as a Sunflower Organisation and promoting the
Ways to benefit:
| $5 donation from every AbuseStopper’s annual membership of the Stop Abuse
Campaign driven by their promotion.
Inclusion in ‘Monthly Giving’ plan from AbuseStoppers.
Registered to apply for grant funding from the Stop Abuse Campaign.
A supporting organisation with 5,000 supporters could earn up to $25,000 from registering
as a Sunflower Organisation and promoting the campaign.
My Sunflower Promise was introduced at a press launch on December 8th, 2011 in
Investing to stop abuse
$20 million dollars is a lot. Where does all that money go?
The Stop Abuse Campaign has three primary strategies to stop abuse:
| Educate all adults on how to create safe environments for themselves and those
that they love.
Provide easy access to enhanced mental health treatment to all survivors who
Ensure all abuse is reported into the system and effectively handled.
Our investments will reflect these priorities.
The Campaign’s bylaws call for 50% of unallocated dollars to be invested in supporting
causes. The Campaign will issue grants annually against the three priorities.
10% of grant funding will be invested overseas.
Our plan to eradicate abuse in America in 25 years will lay out how we will invest in
stopping abuse and provide details of our grant program.
We have engaged external general counsel, The Dorf Law Firm, LLP, to ensure we have
quality governance practices that are entirely open and exceed the standards required by
Our partner, NPEIV
We are working with NPEIV to produce the plan to stop abuse in America within 25 years.
The plan will be available from Sunflower Day in October 2012.
NPEIV have 7 action teams developing the plan. They are:
|1. Public Awareness Team - Developing Sunflower Day
2. Training and Mentoring - Addressing training needs across the professions
3. Practice - Increasing evidence based knowledge regarding best practices, for
competent services at every level.
4. Research - Promoting research on connections across types of violence,
integrating practice issues into research, supporting basic and applied research.
5. Public Policy - Co-ordinating education for policy impact, identifying needs, and
developing research involved policy.
6. Dissemination/Translation: Developing strategies to translate research into practice
and policy (and vice versa), developing a dissemination plan.
7. Networking/Community Capacity Building and Publicity/Public Relations
Details can be found at www.npeiv.org
To enable the teams to effectively develop a plan NPEIV and the Stop Abuse Campaign
will jointly apply for grants to support three consultant facilitators to the seven action
Action Teams will be enabled by public discussion boards where they can generate ideas
and reach consensus.
The Stop Abuse Campaign board
Having completed work with consultants the Stop Abuse Campaign board is growing from
a founder based board to an inclusive board representing the communities and skill areas
we need to succeed.
Our current board members are:
|Andrew Willis, Acting Chairman and Campaign CEO.
Ken Mason, Editor of the Stop Abuse Campaign website
Ron Wicke, National Director Development and Programs
Marek Lis, National Director Brand
Gennifer Sherman, Board Secretary
Tracey Lombardi, Social Programs
Victor Vieth, National Child Protection Training Centre
Several other board members are in the process of legal clearance and will be
announced shortly. They include representation from NPEIV, a leader from the digital
communications industry, a McKinsey Senior Consultant, and a retired US Navy Admiral
who served as JAG judge.
We will make board positions available to other leaders within the movement.
We recognise that stopping abuse is a team sport.
Join the movement
For further information please contact email@example.com
917 / 388-2529
Andrew was born in Hong Kong went to school in Great Britain and has not stopped travelling ever since. Following time in the British Army, where he reached the rank of Captain, he has spent his life practicing integrated marketing communications and marketing, mostly for global brands.
Andrew has worked in senior leadership positions for McCann Erickson, Ogilvy & Mather, IBM and Publicis and has been responsible for accounts that include IBM, American Express, HP, Citi and the Royal National Institute for the Blind.
He has been recognised with both creative and marketing effectiveness awards and has been a frequent speaker at conferences.
A survivor of both child sexual abuse and domestic violence, Andrew has dedicated the second half of his life to ending abuse and alleviating the suffering of those involved.
148 West 127th Street, #2, New York, New York 10027. Tel: (917) 388-2529